Noulan Bowker Strategy Navigator

Successful technology CEOs know that the launch and navigation of an advanced technology business to success is an exciting and rewarding adventure - but not without some significant challenges to be met. This is particularly true in the high tech sector, where it is critically important to move quickly, as technology, competition and market factors change rapidly.

Once you have achieved success - a comfortable level of revenue and profitability, the challenge continues in this volatile business sector: Your product technologies must advance to remain competitive, customer needs change, new opportunities and obstacles arise, business relationships come and go and new competition can arise from almost anywhere in the world in surprising forms.

Organizational structures, management practices and business strategies that worked well when the company was small are not working so well now that the company is larger, you have expanded distribution channels and you must keep many more customers happy.

You understand the importance of having a well researched product and marketing strategy - but you and your senior staff just cannot seem to get enough time to do it - and so time goes by and this important work is not getting done.

Experienced CEOs know the value of a well-researched and considered strategic plan:

Everything you do has a clear purpose and contributes to reaching your financial goals.
Every product feature, every sales trip, and every promotional activity has a clear purpose, is effective and cost efficient and the results are measurable.
When you have the firm base of information and understanding that comes from having developed a good strategic plan, it is easy to react quickly to new market opportunities or competitive threats and just adjust the plan accordingly.

The consultant gets the strategic work done - The important work of market research and strategic planning gets the level of expertise and time commitment required, without its being interrupted or delayed by the urgent day-to-day demands of running a business.
Specialists are efficient - A consultant specializing in market research and strategic planning will be efficient and effective in running a research and strategic planning project.
Cost effective - Outsourcing allows a small company to get the benefit of the know-how and experience of a senior marketing strategist, without having to having to have them on the payroll full time.
Objectivity - An outsider can be objective and give useful feedback
New ideas and viewpoints - A consultant with broad experience may provide alternate perspectives and new ideas
Frank feedback - Employees may speak more frankly with an outsider. Customers are more likely to open up and be frank with someone who is clearly not selling to them.
Improve customer relations - Customers like being asked for their views and feedback and will appreciate your investing in improving your relationship with them.
Training and coaching - Company management and staff can learn from the consultant.


	The Creation of Advanced Technology Products and the Marketing of them Globally Represent Complex Strategic Challenges: New Ventures Going Concerns			Successful technology CEOs know that the launch and navigation of an advanced technology business to success is an exciting and rewarding adventure - but not without some significant challenges to be met. This is particularly true in the high tech sector, where it is critically important to move quickly, as technology, competition and market factors change rapidly. Once you have achieved success - a comfortable level of revenue and profitability, the challenge continues in this volatile business sector: Your product technologies must advance to remain competitive, customer needs change, new opportunities and obstacles arise, business relationships come and go and new competition can arise from almost anywhere in the world in surprising forms. Organizational structures, management practices and business strategies that worked well when the company was small are not working so well now that the company is larger, you have expanded distribution channels and you must keep many more customers happy. You understand the importance of having a well researched product and marketing strategy - but you and your senior staff just cannot seem to get enough time to do it - and so time goes by and this important work is not getting done.

	The Value of a Well-Founded Strategic Product and Marketing Plan			Experienced CEOs know the value of a well-researched and considered strategic plan: Everything you do has a clear purpose and contributes to reaching your financial goals. Every product feature, every sales trip, and every promotional activity has a clear purpose, is effective and cost efficient and the results are measurable. When you have the firm base of information and understanding that comes from having developed a good strategic plan, it is easy to react quickly to new market opportunities or competitive threats and just adjust the plan accordingly.
	How an Experienced and Knowledgeable Consultant Can Help			The consultant gets the strategic work done - The important work of market research and strategic planning gets the level of expertise and time commitment required, without its being interrupted or delayed by the urgent day-to-day demands of running a business. Specialists are efficient - A consultant specializing in market research and strategic planning will be efficient and effective in running a research and strategic planning project. Cost effective - Outsourcing allows a small company to get the benefit of the know-how and experience of a senior marketing strategist, without having to having to have them on the payroll full time. Objectivity - An outsider can be objective and give useful feedback New ideas and viewpoints - A consultant with broad experience may provide alternate perspectives and new ideas Frank feedback - Employees may speak more frankly with an outsider. Customers are more likely to open up and be frank with someone who is clearly not selling to them. Improve customer relations - Customers like being asked for their views and feedback and will appreciate your investing in improving your relationship with them. Training and coaching - Company management and staff can learn from the consultant.




		Noulan Bowker helps technology venture entrepreneurs, CEOs and senior management teams to invent or perfect their business strategies and accelerate growth and profitability to financial success. A Certified Management Consultant and Professional Engineer, Noulan has had a continuous track record of success with the management consulting practice he started in 1990, specializing in helping clients in British Columbia, Canada with the challenge of developing and marketing advanced technology products for international markets. In total he has a 36-years of practical experience in industrial marketing, international sales, channel development, management, product development, consulting to management, training and mentoring. Over his career, he has worked for over 50 organizations, as either an employee or as a consultant. His business experience spans 27 countries in North America, Europe and Asia and he has a working knowledge of over 80 industries.
A Technical and International Marketing Consultant with a Track Record of Success
	Noulan Bowker